Interview Video
Watch the Jana Niksa Interview
Guest Information
Jana Niksa is a two-time international best-selling author, international speaker, and sales mentor known for transforming the way entrepreneurs approach selling. With more than 22 years in sales, over 40,000 sales conversations, and nearly $10 million in revenue generated in a single year, Jana has become a trusted voice for coaches, consultants, and service-based entrepreneurs who want to grow their businesses without compromising authenticity.
Often called the “Conversation Queen,” Jana teaches a heart-centered, relationship-driven approach to sales that replaces outdated, high-pressure tactics with genuine connection and service. Through her programs—including High Ticket Clients on Repeat and her Six-Figure Blueprint—she helps entrepreneurs attract aligned clients, sell with confidence, and build scalable businesses rooted in trust.
Jana’s path to entrepreneurship began after a long and successful career in medical sales. A personal and spiritual awakening led her to explore human potential, meditation, and transformational coaching, eventually blending her expertise in sales with her passion for personal growth. The result is a unique methodology that integrates strategy, psychology, and purpose—what she calls combining “the woo and the do.”
Today, Jana works with entrepreneurs around the world, teaching them that sales can be ethical, empowering, and even sacred. She believes that when sales are rooted in service and authenticity, they become a powerful tool to help others step into their next level of growth.
Based in the Atlanta area with her husband and two children, Jana speaks internationally, hosts transformational trainings and retreats, and continues to inspire business owners to sell with soul, lead with love, and create lasting impact.
Testimonial
Jana Niksa
Jana Niksa, known as The Conversion Queen, is a 2x international bestselling author, speaker, and creator of High Ticket Clients On Repeat and The Six-Figure Blueprint. With over $9.8 million in sales in a single year and 40,000+ sales calls, she has mastered sales—but not in the way most people think.
She’s rewriting the rules. No pressure. No manipulation. Just authentic, relationship-driven connection that truly serves people. 🙌
But what impacted me most wasn’t just her success—it was her story.
From feeling unworthy as a child… to becoming a leader who helps others step into confidence, purpose, and impact.
After 22 years of success in medical sales, Jana knew she was called to something deeper—more meaning. Through journaling, mindfulness, and meditation, she began healing and stepping into who she was truly created to be.
✨ “If it is in you, it is for you.” ✨And here’s what I love…She’s not just a powerhouse in business—she’s a devoted wife and loving mother of two, who was literally heading out on vacation right after our interview. ❤️
That’s the kind of success that matters.
Jana is living proof that you can lead with love, build meaningful relationships, and still win big.
Be on the lookout for her upcoming book in 2027 📖 and her live event in 2026 🚀—big things are ahead
Question & Answer
What inspired you to move from a traditional career path into sales and entrepreneurship?
I originally studied chemistry and biology with plans to become a doctor. While working at the CDC during college, I realized the reality of the job wasn’t what I had imagined. I then took a medical sales job to explore another path. Over time, sales became my career for 22 years, and it eventually opened the door for me to help others through coaching and entrepreneurship.
You’ve built a very successful career in sales. What makes your approach different?
My philosophy is the opposite of traditional “pushy” sales tactics. Instead of treating people like dollar signs, I focus on authentic conversations and genuine human connection. Sales should be about service—helping someone make a decision that supports their growth, not pressuring them into something they don’t want.
Was there a moment that shifted your life and career direction?
Around 2012–2013, I experienced a spiritual awakening. Even though I had checked all the traditional boxes—career, family, home—I still felt empty inside. That led me to meditation, mindfulness, and studying human potential. Eventually, I realized my purpose was helping people, which led me to combine my passion for personal development with my expertise in sales.
What advice would you give entrepreneurs who struggle with selling?
First, let go of the belief that sales has to feel uncomfortable or manipulative. When you truly care about people and approach conversations with curiosity and service, sales becomes natural. The key is focusing on the other person and helping them move past fear so they can say yes to the transformation they want.
What’s next for you and your mission?
I’m excited about creating more in-person events and experiences where entrepreneurs can connect on a deeper level. Human connection matters more than ever, especially in an AI-driven world. I’m also planning a new book about the idea that “selling is sacred”—because when done with integrity, sales can truly change lives.
