Interview Video
Watch the Tara Lee Felix Interview
Guest Information
Tara Lee Felix is a marketing strategist, business coach, and founder of Created Social who helps entrepreneurs build authentic brands through clear, values-driven marketing. With over a decade of experience in digital marketing and conversion copywriting, she has helped hundreds of business owners improve their messaging, connect with their audiences, and grow sustainable businesses.
Beyond her professional work, Tara is a wife, mother of five, homeschooling advocate, youth leader, mentor, and instructor at the Author Conservatory. Having overcome personal struggles with self-doubt and unworthiness, she is passionate about helping others discover their value, confidence, and purpose. Her mission is to empower people to communicate authentically, stay true to themselves, and create meaningful impact in both business and life.
Testimonial
Tara Lee Felix
Tara is the founder of Created Social, a marketing strategist, business coach, instructor at the Author Conservatory, devoted wife of 26 years, and hybrid homeschooling mom of five. She has spent more than a decade helping heart-centered entrepreneurs market their businesses authentically, build meaningful connections, and grow their impact without sacrificing who they are. One of Tara's core beliefs is simple yet powerful: ✨ You should never have to lose yourself to be seen. ✨ Through her work, Tara helps business owners move from feeling overwhelmed, uncertain, and frustrated to becoming clear, confident, and impactful in both their messaging and marketing. She has created thousands of pieces of high-converting content while remaining committed to serving people with authenticity, integrity, and heart. But Tara's impact extends far beyond the business world. During our conversation, she courageously shared her own journey with feelings of unworthiness that began in childhood and resurfaced at various points throughout her adult life. Her story was honest, relatable, and filled with hope. Today, she pours into the lives of young women through an incredible ministry serving girls in grades 6–12. Just last Wednesday, Tara and her team reached more than 500 girls from multiple churches, helping them navigate challenges surrounding identity, self-worth, purpose, and belonging. 🌟 One of the most encouraging reminders Tara shared with our community was this: 💛 You are not alone. 💛 Whether she's helping entrepreneurs find their voice, mentoring the next generation, serving her family, or encouraging others to step confidently into who they were created to be, Tara is making a lasting impact wherever she goes. Thank you, Tara, for sharing your wisdom, your heart, your marketing expertise, and your inspiring story with our community. We are better because of it. 🙏✨
Question & Answer
What inspired you to help entrepreneurs with marketing and business growth?
Tara Lee Felix: My journey started with a desire to be present for my family while also building something meaningful. As I learned digital marketing and entrepreneurship, I discovered that many business owners struggled to communicate their value. I became passionate about helping them find their voice, share their message authentically, and grow businesses that align with their values.
What is your philosophy when it comes to marketing?
Tara Lee Felix: I believe you should never have to lose yourself to be seen. Marketing should be authentic, sustainable, and rooted in service. That's why I focus on "marketing with heart, strategy, and soul"—helping people connect with their audience in a way that feels genuine and impactful.
How did your personal struggles shape the work you do today?
Tara Lee Felix: For many years, I struggled with feelings of unworthiness, self-doubt, and not feeling like my voice mattered. Through faith, personal growth, and healing, I learned that our value isn't determined by our past or our fears. Those experiences now allow me to encourage others to overcome limiting beliefs and step confidently into their purpose.
What advice would you give to entrepreneurs who feel overwhelmed by marketing?
Tara Lee Felix: Start with clarity. Know who you serve, what problem you solve, and why your work matters. Many entrepreneurs get caught up in algorithms, trends, and doing everything at once. Instead, focus on authentic communication, consistent action, and a strategy that you can sustain long-term.
What message would you like to leave with people who are struggling right now?
Tara Lee Felix: You're not alone. Whatever challenge you're facing, it is only a chapter in your story—not the whole story. Surround yourself with supportive people, hold on to hope, and keep moving forward. Growth often happens in difficult seasons, and your struggles do not define your worth. Your life has purpose, and your story is still being written.
